BLACKBERRY ANNOUNCES ALICIA KEYS NEW GLOBAL CREATIVE DIRECTOR!

Is there anything she can't do? Multi-Talented Singer/Songwriter/Producer Alicia Keys can add another title to her already diverse resumé: Global Creative Director. During this morning's BlackBerry Z10 launch event, CEO Thorsten Heins brought Keys on stage and announced her new position with the company, which has since dropped "RIM (Research In Motion)" from it's name and will now go by: BlackBerry. "I am going to work closely with the app designers and developers, the content creators, the retailers and the carriers to really explore this BlackBerry 10 platform and create ideas for its future", said Keys. It's a very interesting move by BlackBerry, but will it sway your decision to switch over to/stay with BlackBerry?

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