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The photo above has caused a “fiery backlash” on social media over the weekend, which caused Gap to issue an apology for the ad. The ad was for the activewear line GapKids x ED, and the line’s campaign launched with photo featuring four girls from three white and one black.
People got upset due to the fact that one of the white kids in the photo was resting her arm on the head of the only black child featured. This is said to be a distinctly an inferior pose dating back to an antebellum South in which black children were used as armrests and footstools.
Gap spokeswoman Debbie Felix said in a statement “As a brand with a proud 46-year history of championing diversity and inclusivity, we appreciate the conversation that has taken place and are sorry to anyone we’ve offended. This GapKids campaign highlights true stories of talented girls who are celebrating creative self-expression and sharing their messages of empowerment. We are replacing the image with a different shot from the campaign, which encourages girls (and boys) everywhere to be themselves and feel pride in what makes them unique.”
What do you think of the ad? Do you think it was offensive?
Source: TheRoot.com/Image: Gap Inc.