JT JOINS ALICIA KEYS AS NEWEST MUSICIAN TO TAKE CORPORATE SIDE GIG
Just days after Alicia Keys was named “Global Creative Director” of BlackBerry, Justin Timberlake has been named “Creative Director” of Bud Light Platinum.
Bud Light Platinum is “triple filtered with a smooth finish”, packaged in a blue bottle and will be marketed as a “white collar” upgrade from the normal Bud Beer. The drink is said to be aimed at “Urban Professionals”. Other artists on-board to promote the brand are KanYe West and (DJ) Avicii.
Check out a 60-Second commercial for “Bud Light Platinum” feat. Justin Timberlake’s newest single “Suit & Tie”.