Kevin Hart Beating The Box Office
Last month, Hart and Ride Along co-star Ice Cube broke the Martin Luther King four-day weekend record with more than $48M in ticket sales.
For his next trick, Hart, along with his powerful social media following, has dismantled another record that was set by his last flick: mobile phone ticket sales. Moviegoers bought their tickets for Sony Picture’s About Last Night via Fandango for a whopping 66 percent of the overall sum, reports TheWrap.
It wasn’t just Hart who benefitted from crowds marching in droves to the theaters on an icy President’s Day weekend. Fandango saw their biggest percentage in ticket sales thanks to other films such as The Lego Movie and Robocop.
“The record speaks to Kevin Hart’s huge following in social and mobile, plus the growing adoption of mobile devices for movie discovery and ticketing,” he continued.
Hart has 5.5M followers on Instagram, 9.9M on Twitter and 11.3M on Facebook. It’s kind of hard to go against those types of numbers!
Source: Hip Hop Wired/Image: moviefone