Mark and Jem’s Idiot Ting

Feb 4, 2014 | G-BLOG | 0 comments

Furniture Store Offered 7 Million In Refunds If The Broncos Lose In The Super Bowl

A store in Houston called Gallery Furniture lost $685,000 on a promotion where customers could win FREE FURNITURE if they correctly guessed the winners of the AFC and NFC championship games.
After that, owner Jim McIngvale said he was done with promotional contests… or was he?
Jim came back with an even crazier idea! He chose the Broncos to win the Super Bowl by flipping a coin, and promised that if the Broncos lost, he’d not only refund to anyone who bought more than $6,000 worth of furniture, they’d get to KEEP the furniture – CRAZY right?!
About a THOUSAND people took him up on the offer (according to the Houston Chronicle) and we all know the Broncos lost over the weekend, costing Jim about 7 MILLION dollars!
The worst part of this is (yes, it gets worse) he didn’t buy an insurance policy on the contest, so it’s all coming out of his own pocket! – Poor Jim!
“In the long term, we made a lot of happy customers.” Says Jim, who’s clearly in denial right now but is trying to cover up that he’s upset, and that he’s thankful for the publicity, “That’s what it’s all about.  Building customers for life.”

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