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     Mark & Jem’s “Idiot Ting”

May 2, 2013
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Tyler, the Creator’s controversial Mountain Dew Ad pulled

The new Mountain Dew ad that was created by rapper Tyler, the Creator has been pulled off the air.   The 60-second commercial has been decried as a perpetuation of racial stereotypes and a downplaying of violence against women.   The commercial shows a battered woman eyeing a police lineup. The suspects in the lineup are all black males except for a goat, who’s the real culprit.   While the woman is told to choose who the culprit is, the goat is intimidating the woman with statements like, “You better not snitch on a player”. The woman eventually runs away and yells, “I can’t do this!” which is a reference to Mountain Dew’s “Dew It” slogan.   Watch the controversial commercial here:  

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