Tyler, the Creator’s controversial Mountain Dew Ad pulled
The new Mountain Dew ad that was created by rapper Tyler, the Creator has been pulled off the air.
The 60-second commercial has been decried as a perpetuation of racial stereotypes and a downplaying of violence against women.
The commercial shows a battered woman eyeing a police lineup. The suspects in the lineup are all black males except for a goat, who’s the real culprit.
While the woman is told to choose who the culprit is, the goat is intimidating the woman with statements like, “You better not snitch on a player”. The woman eventually runs away and yells, “I can’t do this!” which is a reference to Mountain Dew’s “Dew It” slogan.
Watch the controversial commercial here: