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Steps After Dark with Kerry Lee Crawford
Kerry Lee Crawford

     Nelly for Honey Nut Cheerios

September 16, 2013
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Rap has come a long way…   You may remember hearing reports of rapper Nelly lending his X-rated 2001 classic song “Ride Wit Me” to the General Mills cereal company to re-launch the cereal to a new generation of breakfast eaters.   The new campaign, by Saatchi& Saatchi will include five 30-second digital ads directed by Hype Williams (Radio ads are also running as well as Billboards will also be erected in various state locations).   Nelly also re-wrote the classic x-rated song lyrics for a more friendly and ‘tasty’  version for the campaign and Buzz the Bee, ditches his honey wand in favor of shades and black high tops.   Click to watch the newest commercial for the “Must Be the Honeeeey!” campaign.   Buzz, drop… dat…honey beat! Source: Adage.com

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