Dec 30, 2013 | G-BLOG | 0 comments

12 Years A Slave’ Posters Under Scrutiny In Italy

An Italian distributor has apologized for “12 Years A Slave” posters featuring enlarged images of white actors alongside a small image of the film’s black star.
The ads show white actors Brad Pitt and Michael Fassbender featured prominently in the artwork, while the star, black actor Chiwetel Ejiofor, was featured secondarily in a lower corner. These versions are inconsistent with approved advertising materials for the movie.
Ejifor has already received critical acclaim for his portrayal of Solomon Northup, a freeman kidnapped and forced into slavery in the 1800s, while Pitt — who is credited as a producer — only has a small role in the flick.
“We apologize for creating and releasing unauthorized posters for ’12 Years A Slave’ in Italy featuring Brad Pitt and Michael Fassbender in a manner inconsistent with approved advertising materials,” BIM Distribuzine said. “All inappropriate materials have now been withdrawn. We are very proud of the film and regret any distraction this incident may have caused.”
Source: Image:,

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