Pepsi Shows Why It May Be Cooler Than Coke
Dancehall artist Konshens, just signed a huge deal with Pepsi. Konshens’s musical career began in 2005 while he was working with his brother, in the duo Sojah, but it was not until the release of his first solo effort that his career really took off. He has performed on almost every major reggae show across the world since and racked up several awards.
According to Pepsi brand manager Carla Hollingsworth, Konshens was the ideal choice.
“Konshens is an extremely talented, ambitious, young entertainer. He has shown his skill on the stage, and in musical circles he has demonstrated professionalism and dedication, some of the attributes that we like to see here at Pepsi…He will be a part of the relaunch of our Pepsi Bubbla campaign.”
Konshens will be apart of the relaunch for Pepsi Bubbla campaign. He will also be the face of the Pepsi Music Platform in Jamaica. I wonder if the drink will help you bubble?
Image Source: Jamaican Gleaner